History

Originally known as Yorba Linda's 

“downtown,” Main Street represents a cherished nostalgia for residents. 

What started as an unpaved road 

with scattered shops has grown 

into a diverse group of local businesses 

today. Several historical structures 

remain on the street, as a quiet reminder 

of the long-standing role Main Street 

has played in the Yorba Linda community. 

Main Street Merchants Association 

(MSMA) was founded in 1992 as a collaboration of business owners 

who came together to promote a shared community 

interest along Main Street. 

With an emphasis on community, 

MSMA exists to preserve the rich history of Main Street, support local merchants, and utilize

 the original downtown as a venue for 

public gathering. 

Over the years, the Main Street Merchants Association (MSMA) has organized and hosted 

numerous community events. 

These have varied in type, 

with the exception of December’s Holiday on Main Street, which has an uninterrupted 30-year history. 

Our second signature event 

Celebrate Yorba Linda 

was established in 2015 and has quickly grown into one of the community’s most popular events.